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Kobe Bryant's Public Relations Campaign

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... A prime example of the media circus was the recent case with Kobe Bryant. When Kobe was first accused of rape all the Review, 55, 224-234. Valois, R. F., Bryant, E. S., Rivard, J. C., & Hinkle, K. T. (1997). Sexual risk-taking behaviors Colorado woman by NBA superstar Kobe Bryant, and before the killing of Baylor basketball player Patrick Dennehy coverage of one story destroys the very purpose of their existence. When speaking of Kobe Bryant, the media spends day Bryant, A.S., & Demian (1994). Relationship characteristics of American gays and lesbians: Findings from a national ...



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Sources list for KOBE BRYANT'S PUBLIC RELATIONS CAMPAIGN:

Public Relations Society of America. (2002). About public relations. The Public Relations Profession. Taken October 12, 2004, from the Public Relations Society of America. Web site: http://www.prsa.org/_Resources/P rofession/index.asp?ident=prof1. Public Relations Society of America. (2002). About public relations. The Public Relations Profession. Taken October 12, 2004, from the Public Relations Society of America. Web site: http://www.prsa.org/_Resources/P rofession/index.asp?ident=prof1.
Public Relations

PRSA. (2004) The public relations profession: about public relations. Public Relations Society of America. Retrieved on September 29, 2004 from http://www.prsa.org/_Resources/P rofession/index.asp?ident=prof1. PRSA. (2004) The public relations profession: about public relations. Public Relations Society of America. Retrieved on September 29, 2004 from http://www.prsa.org/_Resources/P rofession/index.asp?ident=prof1.
Public Relations

Stone, J. D. (2005). Public relations and public responsibility. Public Relations Quarterly, 50(1), 31.
Public Relations and Johnson & Johnson

Karlberg, Michael. "Remembering the Public in Public Relations Research: From Theoretical to Operational Symmetry." Journal of Public Relations Research, vol. 8, issue 4, 1996. Database online, accessed 23 April 2004 at www.questia.com.
Edward L. Bernays

Sandoval, J. (2001). My friends and family still aren't sure exactly what I do. Public relations tactics. Public Relations Society of America. Retrieved on September 29, 2004 from http://www.prsa.org/_Resources/Pr ofession/6c030121.asp?ident=prof. Sandoval, J. (2001). My friends and family still aren't sure exactly what I do. Public relations tactics. Public Relations Society of America. Retrieved on September 29, 2004 from http://www.prsa.org/_Resources/Pr ofession/6c030121.asp?ident=prof.
Public Relations

 


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