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Kobe Bryant's Public Relations Campaign

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... A prime example of the media circus was the recent case with Kobe Bryant. When Kobe was first accused of rape all the coverage of one story destroys the very purpose of their existence. When speaking of Kobe Bryant, the media spends day Bryant, A.S., & Demian (1994). Relationship characteristics of American gays and lesbians: Findings from a national Review, 55, 224-234. Valois, R. F., Bryant, E. S., Rivard, J. C., & Hinkle, K. T. (1997). Sexual risk-taking behaviors Colorado woman by NBA superstar Kobe Bryant, and before the killing of Baylor basketball player Patrick Dennehy ...



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Sources list for KOBE BRYANT'S PUBLIC RELATIONS CAMPAIGN:

Sullivan, R. and Bobbit, R. 2005. Developing the Public Relations Campaign. Boston: Pearson Education Inc.
Online Brand Building and Management

Sarche, Jon. "Judge Restricts Cameras in Courtroom for Kobe Bryant Trial." 24 Aug 2004. USATODAY.com. 9 Nov 2004 <www.usatoday.com>.
Cameras in the Courtroom Argument

Public Relations Society of America. (2002). About public relations. The Public Relations Profession. Taken October 12, 2004, from the Public Relations Society of America. Web site: http://www.prsa.org/_Resources/P rofession/index.asp?ident=prof1. Public Relations Society of America. (2002). About public relations. The Public Relations Profession. Taken October 12, 2004, from the Public Relations Society of America. Web site: http://www.prsa.org/_Resources/P rofession/index.asp?ident=prof1.
Public Relations

PRSA. (2004) The public relations profession: about public relations. Public Relations Society of America. Retrieved on September 29, 2004 from http://www.prsa.org/_Resources/P rofession/index.asp?ident=prof1. PRSA. (2004) The public relations profession: about public relations. Public Relations Society of America. Retrieved on September 29, 2004 from http://www.prsa.org/_Resources/P rofession/index.asp?ident=prof1.
Public Relations

McCullough, Dugald Dissecting `-Isms' : CRC: A Quarterly Journal for Community Relations Trainers and Practitioners, The Northern Ireland Community Relations Council Issue No.4 Autumn 1993 Available at: http://www.community-relat ions.org.uk/document_uploa McCullough, Dugald Dissecting `-Isms' : CRC: A Quarterly Journal for Community Relations Trainers and Practitioners, The Northern Ireland Community Relations Council Issue No.4 Autumn 1993 Available at: http://www.community-relat ions.org.uk/document_uploa
Oppression

 

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