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Merging Southwest And Jetblue

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... they will not solve the airline industries problems. Small airline organizations like Southwest and JetBlue may be the With lower operating costs, many discount airlines, such as Southwest Airlines and JetBlue, have implemented persistent use of low fares, continental and united etc). Reason for defining as problem and possible solution: Given competitive efforts to imitate Southwest's model, Southwest . Southwest Airlines Southwest's Current Strategy - Mission/Purpose/Vision: Southwest Airline's mission is to deliver the highest level of Baggage Handling, and Fewest Customer Complaints (http://www.southwest.com/)." Southwest stresses in "May 1988, it was ...



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Sources list for MERGING SOUTHWEST AND JETBLUE:

JetBlue. "Financial Reports." Philadelphia: JetBlue Airways Corp. (2003, December).
The Aviation Industry and the Environment

JetBlue (2003, December). Financial Reports. Philadelphia: JetBlue Airways Corp.
Air Transportation System

Southwest Public Relations Office: "Southwest Airlines on Pace To Exceed $1 Billion in Internet Revenue for 2000" [6]www.southwest.com
Continental and Southwest Airlines

Southwest Public Relations Office: "Southwest Reports Record 3^rd Quarter, 2000" April `18, 2000, [7]www.southwest.com
Continental and Southwest Airlines

Southwest Public Relations Office: "Southwest Airlines on Pace To Exceed $1 Billion in Internet Revenue for 2000" [6]www.southwest.com
Southwest Airlines' Marketing Strategy

 

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