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Fashion Brand Affect Consumer's Behaviour

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... looking aspect of this indicator has the power to direct consumer activity in the near future, and thus affect consumer on September 11, 2001. The event, which spread fear, which affected consumer confidence, affected the airline industry she is wearing a brand that is considered fashionable. Even disregarding brands, a woman wearing this season's latest The above analysis teaches the lesson that brands can indeed affect the consumer psyche. However, it cannot be said that looking aspect of this indicator has the power to direct consumer activity in the near future, and thus affect consumer ...



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Sources list for FASHION BRAND AFFECT CONSUMER'S BEHAVIOUR:

Dean, D. H. (1999). Brand Endorsement, Popularity and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes. Journal of Advertising, 28(3), 1. Retrieved July 31, 2005, from Questia database, http://www.questia.com.
Organic Foods Purchase

Betts, Kate (2003) The Lure Of The Little Label: The most coveted style treasures are often fashion's most out-of-the-way brands, http://www.time.com/time/magazine/st ory/0,9171,1101030205-419749,00.html Betts, Kate (2003) The Lure Of The Little Label: The most coveted style treasures are often fashion's most out-of-the-way brands, http://www.time.com/time/magazine/st ory/0,9171,1101030205-419749,00.html
Marketing Management

Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185.
Marketing and Branding

Aaker, D.A. &Keller, K.L. 1990. Consumer Evaluations of Brand Extensions. Journal of Marketing, 54 (1), 27-41.
Brand Extension in the Food Industry

Czellar, S. 2002. Consumer Attitude Toward Brand Extensions: An Integrative Model and Research Propositions, Section HEC 40, Boulevard du Pont-a'Arve, 1211 Geneva 4, Switzerland.
Brand Extension in the Food Industry

 

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